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Since we’ve already established that CSU grads are a diverse bunch, it stands to reason they like to communicate in many different ways, too. We know one size does not fit all, so here are a few of the ways your Alumni Association strives to stay in touch.
After months of brainstorming and planning, we launched our user-friendly, new alumni website – csualumni.com – in late summer 2015. You’ll find links to events of all sorts that’ll connect you with your alma mater, your community and each other; galleries of pictures from past events; news of Alumni Association happenings; community volunteer opportunities; Class Notes from Cleveland State magazine; a link to the best way to request your transcript; an easy spot for purchasing handsome Viking Spirit Wear; pictures of fellow Vikes on a behind-the-scenes tour of the West Side Market and lots more. The content changes daily. Please bookmark us and visit regularly!
Since the website was launched, we’ve had more than 27,640 unique visitors.
We’ve also reinvigorated our social media presence, with an uptick in the frequency and quality of our posts, especially on Facebook and Twitter. Like, share, comment and otherwise engage with us there! You’ll learn about fellow grads making the news, faculty accomplishments, and fun things to do on campus and off. Lots of reminders that you’re a #Vike4Life!
Facebook likes – 6,554
Twitter followers – 2,659
LinkedIn – 72,115 alumni
To reduce the number of trees being cut down, we try to communicate electronically whenever possible. We’re happy to have more than 50,000 email addresses of alumni and friends to work with. During 2015-16, we sent out nearly 450 emails from Alumni Affairs on behalf of the CSU colleges that want to keep in touch with you.
To reduce the number of original emails sent, we bundle our news into Viking Pride, a colorful and conversational monthly e-newsletter that goes to 50,000+ alumni and friends on about the 15th of each month. We try to keep the content engaging and thousands of you appreciate it: our “open rate” averages 14.1% (which is strong in the e-newsletter business) and it’s trending upward!
This past year we launched yet another effort to cut down on the number of emails sent. On the first of each month, we send a VikEvents email. VikEvents is light on text, but provides links to the best events coming up in the month ahead.
We mail two issues annually of our flagship communications piece, Cleveland State magazine, to some 90,000 alumni and friends.
The Summer 2015 issue included an article on CSU’s first-ever fundraising campaign. Engage: The Campaign for Cleveland State University is well on the way to reaching its $100 million goal to support student success, thanks to many of you! That issue also featured an article about CSU’s impact on the Northeast Ohio economy.
The Spring 2016 issue includes a feature about CSU’s gleaming, new Center for Innovation in Medical Professions building, the home of CSU’s Partnership for Urban Health, a collaboration with Northeast Ohio Medical University. Thanks to the building’s award-winning design, future physicians, nurses, physical therapists and other health care professionals are learning side by side, just as they will working after graduation.
To get a sense of whether we’re producing news you can use, we sent out a magazine readership survey this past spring. Thank you to all who responded, taking the time to share very helpful insights!
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